Today, it represents the preponderant part of the marketing strategies implemented by agencies to increase product sales.
Whether the shots are intended for an e-commerce catalog or the cover of a prestigious interior magazine, a good product photographer aims to make the most of the characteristics of the subject, without distorting or transfiguring it.
In this case, the photographer is the means through which the client realizes his own “vision” towards his product, transmitting the image, the essence, which he had designed for it.
This is a very complex and very technical field of photography. Knowing how to create this type of images requires time and specialized equipment, as well as an immense dose of patience and dedication.
Here’s a sample of our work for various customers.
The cooperation between client and photographer is essential in order to give the shots the refined look.
Each shot is in fact the result of a creative project with attention to the smallest details, personalized and unique for each product.
For simplicity, we can divide product photography into two strands:
Photography for e-commerce and commercial / advertising photography itself. In e-commerce photography, as the name implies, the goal is to take photos that are useful to accompany the description of a product, in a catalog or on an online store.
They are the classic photographs found on ebay or amazon.
It is not new now that most of the information that passes through our brain is visual.
This is even more true if we think about browsing a virtual store, via a smartphone or your PC.
Pay attention to it when you search your favorite store: the first thing you look at is the photograph.
Users can stay on your product or move on to the next in a matter of hundredths of a second, if you don’t capture them with the first and often only thing they see at that juncture: the cover photograph.
As often happens, the first impression is what matters.
To maximize the visit / purchase conversion rate, it is vital to have perfect and impactful images.
Generally on a white background, with classic camera angles (front, back, profile ..), e-commerce shots aim to represent the object with detail and precision.
The main purpose is to show the customer the object in a legible and detailed manner.
It is an “objective” and not “subjective” type of shot, the creative process leaves room for technique, which is essential for representing textures, colors and materials in a realistic way.