“People rarely succeed unless they have fun in what they are doing.”
– Dale Carnegie
Born in 1984, I have always had a good feeling with electronic devices, and in fact, after high school, I graduated in Engineering. Following the career paths I had chosen, I soon found myself spending most of my time in the office, with a list of tasks in front of my eyes: from morning to evening, 5 (often even 6) days a week, 12 months a year. I immediately realized that this could not be my path, but the years passed inexorably, and with them my passion. I spent my (very little) free time with my trusty camera. (SPOILER: This was the clue I had to catch much earlier). In fact, photographically I was born as a landscape painter, a genre to which I still dedicate myself as soon as I have the chance. My mind was always projected towards weekends, holidays, business trips, travels.
Each move was an “excuse” to be able to plant the tripod in a wasteland at 5 am. In this state of “addiction”, I couldn’t go on much longer. Thus came the day, when by now tired of spending my weeks in the office, I decided to pull the plug.
Americans would call this feeling “Burnout”. That day I decided that with photography, I would try. I wanted to build something of my own, that would make me proud of the time invested, that would represent me fully, that would bear my name. Commercial photography perfectly combines the artistic and scientific aspects of my being an engineer inside. Confucius used to say: “Choose the job you love and you will never work, not even for a day in your entire life”. To date, I have stopped working.
Some reference about my work as still-life, food,commercial and product photographer: